Lighting a product is the key to making an appealing image. In fact, image is light that is reflected from the product surface into the viewer’s eyes. It means that, if we control the light, we control what people see and what they don’t see. Also, light, unlike color, can’t be ultimately controlled in post-production, and this is why lighting is crucial in making an outstanding image.
We love working with light: it can be a packshot with even, uniform lightning that shows the product at its best or creative directional lighting that adds depth and clarity.